A logo of text "story} {works" in bold white.

Find your why and revitalise engagement

Craft powerful narratives to help people unite,
focus on the mission and win

ABOUT US

We help unleash potential
by fostering passion in
organisations, teams and
individuals

We’ll find and amplify your stories, crafting vibrant business narratives which motivate everyone to show-up, lean-in and give it their all

We help unleash potential by fostering passion in
organisations, teams and individuals

We’ll find and amplify your stories, crafting vibrant business narratives which motivate everyone to show-up, lean-in and give it their all

A redhead woman in front of a whiteboard, smiling while explaining some technical stuff.

Work with us to find new
inspiration and meaning
in
a world you probably take
for granted


Beat the instinct to travel the
well-trodden path.

Instead, punch through the
everyday to build truly
powerful narratives, then put
them to work

Work with us to find new
inspiration and meaning
in a world you probably take for granted

Beat the instinct to travel the well-trodden path.

Instead, punch through the everyday to build truly
powerful narratives, then put them to work

Some colleagues with hands in their waists facing towards the blackboard with their back to the camera.

Purpose

Purpose

what you do and
why you do it


A more meaningful cause is
good for business - in a
fragmenting world belief in
the mission is a cornerstone

We’ll help you find your
north-star and offer people
more than their pay-check

Purpose

what you do and why you do it

A more meaningful cause is good for business - in a fragmenting world belief in the mission is a cornerstone

We’ll help you find your north-star and offer people more than their pay-check

Drone shot of two guys on a snowy mountain walking up.

CAN YOU LIVE THE COMPANY’S PURPOSE ?

85%
of upper management
agree
they can
85%
of managers
& employees disagree
or are unsure
85%
of upper management
agree
they can
85%
of managers
& employees disagree
or are unsure
Logo of McKinsey & Company

Purpose

Ask yourself - what does
this gap mean for leadership and performance in your
team or business ?

How will you close the gap?

Purpose

Ask yourself - what does
this gap mean for leadership and performance in your
team or business ?

How will you close the gap?

NarRative
Young people enjoying a party.

narrative

oils the wheels and
fuels the fire


Stories arouse and persuade,
stories help people believe
and commit.

Are your business narratives
pressing the right buttons?

Are you seeing a lethargic
response to vital initiatives?

Is story-gold being buried in
endless data?

narrative

oils the wheels and fuels the fire

Stories arouse and persuade, stories help people believe and commit.

Are your business narratives pressing the right buttons?

Are you seeing a lethargic response to vital initiatives?

Is story-gold being buried in endless data?

narrative

stories drive success or
setbacks, so learn how to
get them right


Tailored coaching and training empowers busy people to forge resonant messages, fostering
stronger connections and
inspiring action

We’ll show you how to craft
narratives which win projects,
budgets and awards

narrative

stories drive success or setbacks, so learn how to
get them right


Tailored coaching and training empowers busy people to forge resonant messages, fostering stronger connections and inspiring action

We’ll show you how to craft narratives which win projects, budgets and awards

Colleague in front of a blackboard, with their hands up making a fist, somewhat claiming victory.

WHO

Finding and distilling the lifeblood of teams and businesses is our passion and our shared history. We’ve worked together for twenty years and are veterans at keeping multibillion dollar brands relevant. Fueled by data, we love finding deep insights and transforming them into ideas, strategies and narratives that revive fortunes.

black left curly parenthesisrotated black left curly parenthesis pointing up
Gillem Lawson, headshot

Gillem Lawson, an insights and innovation specialist.
He has engaged teams on three continents to act, launch products, and rally behind a cause.

He has trained hundreds of people to be bold and negotiate their value and place.

Jan Stuebbe headshot

Jan Stuebbe has held senior marketing positions in global businesses.
He creates divergent solutions to unlock potential in people and brands across the world.

He continues to push multinational mega-tankers in the right direction.

our work

We’ve unleashed potential in

organisations

teams

individuals

organisations

worldwide

A neuron icon made up of white strands

We're the nervous system uniting business, science & solutions

Helping a team critical to the success of a multinational business, with a highly complex structure and role, create their narrative.

An icon of bar graphs depicting growth

Annual double-digit US$m profit for the last decade

Transforming dissenters into champions: We turned local opposition into powerful supporters, fueling innovative disruption of a key market.

A white icon of earth being entailed in two circles showing travel paths.

We make people believe in our promises of a healthy future

Crafting a global brand team's narrative, energizing their ambition to have a strategic impact.

A man in front of a field smiling with a backpack, as if going for a hike.Handshake in front of a field at sunset timePeople with shot of hands on a table writing down their ideas.

What can we do for you?