HBR agrees; Story works!

This leading article illuminates what we've been ingraining in organisations and teams for years.

So many shy away from the concept of emotion in a business context ‒ they're uncomfortable applying it, they don't see it's power. But emotion is the Captain of the Ship and we've mastered the how and the when.

Story}{works is a strategic consultancy which helps organisations, leaders and teams find and articulate their North-Star.